How not to manage your online video assets

Ok so its a really long winded title but basically I wanted to talk about how even the big boys get it wrong. Tonight I was looking around YouTube, a frequent habit, and came across the TV3 channel. What was really interesting was the content, take a look at the pic below.

What’s interesting is that TV3 somehow managed to ban their own content from their own YouTube channel. This is not just one clip but rather every clip they have on the site. I am not sure if this is a lasting thing, I sure hope not, but it does raise the question about banning video assets from YouTube when your a large company.

Does it really pay to remove viral video’s or copyright material from YouTube? There are some great example’s of corporates making money by leaving their music online and advertising the song for download.

Monty Pythons DVD sales on amazon went up by some ridiculous amount after they placed their own clips online and advertised that their DVD’s were for sale. It was the same content, only better quality, that everyone else had. They just understood that people will get the videos from somewhere so they decided to lead the conversation where they wanted.

Lesson: TV3 need to manage their digital assets better online and bigger companies need to understand that the conversation, photo and video sharing of their assets will happen if they like it of not, don’t think about the negative, focus on engaging the conversation and building brand loyalty that way.

Thats my two cents.